WHO WE ARE
The Fuel Brands are powered by decades of expertise across CPG, beverage, technology, and hospitality industries. From seeding to maturity, we grow disruptive, innovative brands by developing a smart route to market and distribution landscapes utilizing the power of data & experience.
Strategic and connected, with a distinct offering, we specialize in coaching and growth advisement services to founders and Sr. level executives, sales leadership teams, board members, investors, celebrity brands and more. The Fuel Brands provides meaningful introductions to high net worth angels and can take your brand to new heights.
Develop DTC and B2B strategies with industry authorities. Leverage innovative technology platforms, sales guidance, connectivity, and counsel on everything from pitch decks to marketing materials. Let us fuel your success.
Critical Growth Accelerators – leverage Fuel Brand’s extensive network and 20+ years’ experience in brand building
Strategic Sales Advisors – utilizing state-of-the-art technology to propel growth for DTC, B2B, and CPG brands
Consultants – including participation and collaboration across market, distributor, sales, advisory, and investment boards as well as fundraising support.
Critical Growth Accelerators – leverage Fuel Brand’s extensive network and 20+ years’ experience in brand building
Strategic Sales Advisors – utilizing state-of-the-art technology to propel growth for DTC, B2B, and CPG brands
Consultants – including participation and collaboration across market, distributor, sales, advisory, and investment boards as well as fundraising support.
DANNY Saltzman
THE FUEL BRANDS
As Founder and CEO of The Fuel Brands, Danny Saltzman is committed to delivering exceptional results and driving long-term success for clients across a number of brands and categories. He is enthusiastic about innovation and has invested in impactful transformation for the multitude of brands he’s managed across multiple channels. The Fuel Brands aims to transform and re-imagine how brands thrive and excel- strategically, collaboratively, and impactfully.
As a veteran leader in the beverage industry, Danny has spent more than two decades driving growth for some of the most recognized brands in the world, initiating special projects at corporations that impact the national footprint.
During his tenure as Director of National Retail for Breakthru Beverage Group, one of North America’s largest alcohol distributors, Danny focused on developing strategic plans across some of the most high profile customers. Additionally, Danny acted as Director of Supplier Engagement for the group, where he created opportunities for suppliers to broaden their profiles and attract consumer support through unique branding and trade marketing opportunities. Danny also drove disruptive data technology platforms across distribution networks to scale emerging brands on a national level.
Prior to Breakthru, Danny oversaw Moet Hennessy’s Connecticut business, where he managed wholesale and drove an increase in revenue statewide by double-digit growth consistently.
Danny has also held various senior leadership sales and marketing roles for other large suppliers, including Diageo, Brown Forman, Sidney Frank, Coors Brewing Company and Seagram Beverage Company.
Known as a passionate and strategic leader with a sophisticated perspective, Danny works to inspire action, commitment and results. He has a real-time pulse across CPG, beverage, technology and hospitality industries and prides himself on getting things executed with laser precision.
In his spare time, Danny enjoys researching new companies and acts as an advisor and investor as well as mentor across beverage, tech, CPG, and hospitality categories. He also enjoys frequent guest speaker opportunities on leadership, entrepreneurial endeavors, and sustainability. He is a graduate of Hofstra University.
BRANDS
WHO WE’VE WORKED WITH
| BEV ALC | |
|---|---|
| Long Drink | Vosa Spirits |
| Archer Roose | Hello Soju |
| Yobo Soju | Celaya Tequila |
| Skinny Lager | Owl’s Brew |
| Lunar | Meli Beer |
| Bake Sale |
| NON-ALC | |
|---|---|
| TÖST | The Zero Proof |
| Tenneyson Non-Alcoholic | Tilden Cocktails |
| Kolkata Chai Co. | NeoPop |
| Cloud Water |
| TECH | |
|---|---|
| Provi | OTH Network |
| sipply | Partytrick |
| Sparkplug | Cut & Dry |
| Adrich | 7Shift |
| Bevvi | Curiada |
| Glass | Unitea |
| Adrich | Tastry |
| Jenda |
| COMING SOON: STRATEGIC PARTNERS | ||
|---|---|---|
| REVYRIE | The Elliot Group | |
| The Public Interest Company | STRR | |
| Bubble Universe | Le Portier Cognac | |
| Arent Schiff | The Industry Collective | |
| Victoria Gabriel Agency | ||
Offerings
With a real-time pulse on CPG, tech, and hospitality, and a passion for executing with laser precision, our consultancy is committed to delivering exceptional results and driving long-term success. Transform and re-imagine how your brand can break-through strategically, collaboratively, and impactfully.
01. Strategic Sales Consulting
We offer vital guidance tailored to the unique needs and objectives of each client, to develop innovative sales strategies and mitigate risks early on, maximizing revenue and market share.
02. Organizational Development
(Ideation to Maturity)
Identify, vet and deploy capital into the right organizations. Expertise in structuring and build-out of companies.
03. Market Penetration and Expansion
From identifying new opportunities to entering new markets, we leverage industry know-how and market insights and specialize in market penetration and expansion strategies.
04. Brand Development and Positioning
Brand audits, market research, and strategic messaging achieve refined positioning and identify the true “white space” that brands need to succeed.
05. Sales Team Training and Development
From sales techniques to product knowledge, we provide customized training programs for sales teams that empower and drive results.
06. Customer Relationship Management
Help manage local, national and regional account strategies.
07. Data Analysis and Insights
Data-driven decision-making is at the core of our approach. Identify trends, define and develop KPIs, optimize performance, and make informed strategic decisions that stimulate growth and profitability.
08. Financial Navigation Services
Secure funding to drive growth and scale. We can introduce and facilitate connections with HNW angels and investment groups from pre-seed to late-stage development.
09. Networking and Partnerships
Gain exposure and build brand reputation through targeted networking events and valued introductions with high-profile industry leaders. Forge partnerships with distributors and secure strategic alliances to unlock new opportunities and expand reach.
10. Talent and Recruitment
The Fuel Brands offers a comprehensive suite of talent acquisition services, from interviewing and vetting top-tier talent from management to C-Suite positions.
Credentials
What we bring to the table
From startups to celebrity brands, we’re passionate about fueling brands to thrive in competitive markets. Omni-channel expertise and credentials on all aspects of the beverage and CPG business at every level – owed to decades of experience at powerhouses like Brown-Forman, Moet Hennessey, Breakthru Beverage Group, and Diageo. Services extend to:
Distribution and Retail
We develop strategic distributor paths and KPI’s based on brand characteristics, teams, resources, targets, and timings
Supplier Engagement and Brand Expansion
Expertise in creating opportunities for suppliers to broaden their profiles and attract consumer support through unique branding and trade marketing opportunities.
Wholesaler Management and Revenue Growth
Hands-on wholesale approach that yields tangible results in revenue expansion and market penetration.
Senior Leadership Experience
Sophisticated sales and marketing perspectives paired with passion for leadership and strategic thinking that inspires action, commitment, and results.
Mentorship and Advisory Services
Unique opportunities and technologies that drive innovation and growth through exposure to programs like the +100 Accelerator. Expertise in advisory board set up.
Guest Speaking and Thought Leadership
Shared insights on leadership and industry trends through guest speaking engagements.
Clients
WHAT PEOPLE SAY
We’ve worked with with many amazing talented professionals and organizations.
“I’ve had many investors and advisors in my 14+ year career. Danny is simply the best. The most helpful. Period. He’s always there to help. Available and constantly checking in to help. Always bringing ideas and connections to the table.”
Jeremy Levine
Founder & co-CEO, Underdog
“Danny is an extremely creative leader who brings a strong commercial background to the wine and spirits industry. Danny’s experience working across many markets , for the top suppliers in the world along with distributor national account experience makes him a valuable asset to any team. Danny is known for his tremendous teamwork and results oriented mentality finding solutions to barriers. Danny has some of the best relationships in the industry!”
Phil Sobel, Senior Vice President of Sales
Allied Beverage Group
“Danny stands out as a visionary leader, deeply committed to driving innovation and executing strategies that yield tangible results. Beyond his leadership, Danny has an impressive knack for identifying promising early-stage brands and technologies.”
Maisie Devine Sherman,
Founder, 100+ Accelerator and Executive Director, Anheuser-Busch InBev
“Danny has advised my business from pre-launch to now — three years into our successful growth. Frankly, we couldn’t have done it without him.”
Adam Caplan,
Co-Founder at Curiada
“Few people have more insight or connections in the beverage alcohol startup ecosystem than Danny. Danny has an impressive understanding of the emerging intersection between tech and the beer, wine, and spirits industry.”
Venky Balakrishnan Iyer
Vice President, Digital Products and Experience at Beam SuntoryVice
“An incredible operator. Danny has deep knowledge across the entire CPG industry. He has a contagious entrepreneurial spirit and also an in-depth knowledge of early-stage venture capital to mature brands.”
Randy Ornstein
Sr Director of Beverages at Gopuff
“Danny deeply understands how to navigate the three-tier system and where innovation is headed, through his work with both startups and large players.”
Sachal Lakhavani
AI Product Management at META
“Danny has the rare ability to define a long term strategy while executing on everyday action items to achieve those goals. Results oriented, his breath of knowledge and industry /community network gives any company a clear competitive advantage. Hard working, honest, and ethical, Danny is always looking to add value to the companies and projects he supports. It’s always a pleasure to work with him.”
Brooks Addington
CEO Of Tost Beverages Inc.